EverTrue (formerly known as Lutheran Senior Services) is a group of senior living communities with locations in Missouri, Illinois and Pennsylvania. As a contracted member of the in-house creative team, I was brought aboard to help with the rebranding efforts of transforming Lutheran Senior Sevices into EverTrue.
As a former graphic design employee of Lutheran Senior Service, I already knew the importance of keeping the mission of empowering older adults to live life to the fullest in place while at the same time helping to update the company with a completely new brand and name. A lot of the project work entailed redesigning marketing and communication pieces from what was already in use from the previous LSS brand. Other project work was creating new material using the updated brand.
One of the larger projects I was tasked with was the rebranding and updating of various communities site and level plans that are used for marketing purposes. Some were built and redesigned using previous branded pieces, while other needed to be created from an architect plan. I would take that architect plan and use it as a base to design a full marketing site or level plan that would be easy for residents to use while maintaining the EverTrue brand thoughout all the various communities.
