The Member Closing Center is a fin-tech company that partners with credit unions to enhance the credit union’s auto loan services business. The following work shows the various day-to-day design solutions I came up with as the in-house creative designer and marketing coordinator.
One challenge I was tasked with was updating and redesigning the previous brand guide. I took additional steps of focusing in on our target audience and creating personas for each to give the brand a better focus. I was able to use both my design skill-set and strategic thinking in establishing a strong visual brand and expanding it beyond to social media, print, and all aspects of visual marketing and communications.
