Cold Stone Creamery / Linhardt, Inc.

Cold Stone Creamery is a premium ice cream franchise where the ice cream is made on location and customized for patrons at time of order. My family and I at one time owned 3 Cold Stone Creamery franchises where I not only was a Owner/Operator, but I was also responsible for the marketing and design of a better customer experience.

We had many in-store promotions and I have included a poster design of one such promotion. The selling of ice cream cakes were a cornerstone of store success, so I designed a responsive one-page website that focused on our signature cakes. For use on the web site I created vector icons to represent different occasions customers may want to purchase ice cream cakes.

The most value experience I receive from my years of running a business such as a Cold Stone franchise was the real world knowledge of designing for a great customer and employee experience. I constantly prototyped, put into play and reworked designed systems that tried to make both customer and employee experience better while serving the needs of the business as well.

SKILLS / SOFTWARE

Customer Experience | UX/UI Design | Marketing | Photography | Web Design

Adobe Xd | Photoshop | Illustrator | InDesign | Muse

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