Dynamic Personal Fitness website was designed with the target audience’s pain points in mind. We wanted to feature the personal attention you receive and the gym’s speciality of using free weights to improve the heath and fitness of clients. I made sure to make it easy for prospective clients to get a feel of the gym, the trainers, the simple membership and cost structure and location of the gym. The website was made responsive and the brand identity a key component in the overall design.
The logo for Dynamic Personal Fitness was not only an update but created for better use in social media marketing. I made sure to give the client different color options to use. With the "P" for "Personal" I chose a font that would stand out from the rest of the design and placed it in the center, or heart, of the logo to represent the personal service the gym is known for.
SKILLS / SOFTWARE
UX/UI Design | Brand Identity | Web Design
Adobe XD | Illustrator | Photoshop | Muse